Know Your Audience – Improving Marketing Response Rates

Marketers invest a sophisticated amount for bidding keywords which has led to an intricate digital atmosphere. With a diversity of industries targeting the same audience, it is a convoluted process today to divert audience to your platform. But by a deeper understanding of the appropriate audience, search costs for brands can be lowered with a boost in the performance level. Here’s what we got after long research on improving marketing response rates – the CMO’s insight.

Who is YOUR Audience?

The landscapes of search engine visibility have fumed with fast changes in techniques to develop a vibrant platform for establishment of brands online. Marketers today look forward to influx of latest technology models that has led to a high standard of competition for fighting keywords online and has resulted into a daunting challenge for some brands.

As you focus on the low volume keywords, with some of the obvious ones that reflect your industry, there are researchers who play the intelligent game of discovering long tail keywords with low audience density. These long tail keywords help those secure groups of visitors who track their perfection in long tail keywords. So why are you not able to meet those objectives of accurate data mapping? Where exactly are you falling prey in unproductive SEO without proper identification of your audience?

Filtering YOUR Audience – CMO’s First Objective

Data sufficiency online through a diversity of industries has taken over the level of brand engagement with newer ways to track the visitors. First you need to be clear about your search portfolio and where your audience is, as finally you will be delivering content to the visitors and not the indexing algorithm of any search engine. If you are more into statistics and insights of how close you are to your audience, then you must be aware of data analytics, the real-time technology behind search results.

As you are already familiar to the picture of rapid changes taking place, it is worth knowing that in the meantime while you target a zone of audience, either your competitors or the viewers change mind and deviate. But a campaign will definitely lead you to the objective, if only implemented according to the strategic plan. In order to optimize, you will either need to group tail keywords or the ones with high volume instead of focusing on them individually.

To be specific, look for the stream of audience who gets converted and not those who just brings you generic traffic.

Right Path for the Right Audience

Data or content, whichever the term suits, search for the keywords that your audience wants to see. Evaluating keywords in accordance with the sort of people your brand approaches s the best method to survey on the audience. Now, when you have discovered your key to possible online visibility, the attributes of users can be checked on a minimal amount of conversions. Reaching audience from different segments is a valid model of marketing, but keeping them engaged is significant which relates to a genuine strength of organic traffic.

Major e-commerce brands are seen developing a mass of traffic through promotional engagement, who are further directed to their specific requirements through keyword targeting based on user attributes.

But the other way round is more effective. Then why didn’t they follow?

If you are targeting audience from different segments through tail keywords and grouping them all to a single factor of promotion, it will lead them to end up at a place where they can’t interact as they belong to different segments. So this system is hazardous and has seen ups and downs throughout the journey. If you are not able to drive engagement within your brand premises, you will have to settle with a vast dynasty of visitors who visit and drop out without noticing the brand next time.

So are you carving the right path for the right audience?

Response Rates – Where to Change and Where Not To

Whether you are a well established brand or just a startup, algorithmic machine can just deliver you results based on impressions you have made online irrespective of what exactly your audience thinks about your brand. Analytics are a part of your story which tell you where to change and where not to, in fact.

If you have discovered a tail keyword that has gained you numerous conversions, you should be happy, but with your eyes wide open. Your response rates are great, but your competitor may even induce a better tail keyword in your visitors’ minds. You need to keep a watch at what is trending and where exactly you need to persuade a different angle of focusing your audience. This sort of approach helps you in predictive performance improvement which is also a major part of the machine’s algorithm.

Playing with Data – Conclusion – CMO’s Insights

We have gleaned handsome technical factors that help you delve deep into the data directory. If you are able to play with the data available online then we are sure you can craft the best keywords for your brand’s engagement. But as competition of tail keywords for revenue and marketing see a hike, it targeting people through keywords has become challenging.

So if you are able to drive traffic based on particular indicators (KPIs) like geography, audience attributes (sex, age, interests) and cookies obviously, you just need to watch the audience engagement model which will clear your branding metrics.

This process of data analysis and audience engagement will keep evolving and will improve with every step of competition. The methodology of leveraging data channels through proper audience aspects is the best way to hold on to marketing strength.


With trends like monetizing data, location based mobile marketing, big data capacity planning and multichannel content delivery; the digital marketing environment is getting more dynamic. We keep on researching to offer you more insightful information on latest digital marketing techniques and standards. If you come across any query, please let us know. We will be pleased to help you.

Google under the Alphabet Inc and a New CEO – Will things change for digital World

Its official – Google to operate under new entity, the Alphabet Inc. Google will now be a wholly owned subsidiary of the new company. In a smart move that will take the company to new heights, the co-founders Page and Brin have shown the world why they are the best.

Google is still Google and with a new CEO, Sundar Pichai, it is expected to get even better.

Why Google needed a new Identity

Google has come a long way since the 1990s. Starting from just a search engine entity, now Google has expanded into whole new things that aren’t exactly related to digital marketing or search engine –at least not technically. Apart from being a number one search engine in the world, Google is also known for other stuffs like the Life Sciences, which is a glucose-sensing contact lens and Calico that mostly focuses on longevity related research work.

With so many things going on, the company needed a new identity to preserve its original identity so that Google could focus on what it meant to be in the first place – search engine. This will make it more focused without having to spend time and resources on other department.

Why Giving Google A New Identity Is a Smart Move

From the business point of view, Google needed the change to grow. As a search engine, it couldn’t explore the other business opportunities without creating confusion in the long run. The last thing any business wants is a confused audience asking whether Google is a search engine or research centre or a home security service provider. The co-founder of the Google Page and Brin made the smart move of creating a new identity, The Alphabet Inc. and putting Google under it to pursue other business possibilities.

Google is by far the most profitable part of the Alphabet Inc. and one the largest subsidiary. By getting a new, independent identity, it has created a new base for it to grow even stronger. Not to mention Google is still known for its search engine and related services and have millions of users. Now, the company can operate without losing its base.

A slimmed Down Google and a New CEO

Now that Google doesn’t have to bother about other things apart from the search engine services, it has now greater power to expand and improve the internet experience.

Sundar Pichai, the new CEO of Google will have a better control of a slimmed down Google. Reportedly, it was him who had suggested that Google come up with its own browser – today Chrome is a huge hit and has 45% of world market share. He had also helped designed Chrome for laptops and has supervised other aspects, such as Gmail, Google Drive and Google maps. He is known to have initiated projects that made Google even more competitive and was approached for CEO Position in Twitter and Microsoft. With so much to his credit, a slim down Google is sure to improve in coming years.

Google is now part of a bigger plan – The Alphabet Inc -and with a new CEO in tow it is expected to do things differently and with more focus. As for the digital marketing world, the coming few months will be crucial to see how things pan out.

4 Reasons for Outsourcing your Digital Marketing

The debate is still on, whether to outsource the digital marketing to an SEO agency or not. While there are plenty of articles and blogs available on the internet on “how to do SEO easily”, it still doesn’t cover the wider aspect of the SEO strategy. Digital marketing is an important aspect of any company’s strategy to reach a wider spectrum of its audiences. For an impactful SEO strategy, you need an expert team, which your in-house digital marketing department may be lacking.

You may realize in the long run why your digital marketing efforts failed despite doing everything right or that’s what you thought. There are many reasons for this failure and these are the reasons why you should consider switching to a more professional service.

Going In-house Could be Expensive

How much can putting together a decent digital marketing team can cost? A lot actually, even more than your entire campaign budget. One of the key reasons for the failure of an in-house digital marketing campaign is that it goes out of budget. Imagine paying the team, which consists of web designers, developers, marketing managers and other high profiles. The team doesn’t come cheap and given the fact that some of the jobs may be out of their knowledge range, you will still have to pay an external agency for that service. On the other hand, outsourcing the job will take off the financial burden of running such a large team to great extent.

Limited Knowledge

Knowledge of digital marketing is not absolute and needs to be regularly updated. And, no one can claim of knowing everything on their own. The limitations of the knowledge, say your web designer couldn’t do certain job; this will again put your campaign on a back seat. What do you do then? Your team will have to get the work done from some external source and again you will have to pay for it. The digital world is moving faster than the minute hand in your watch and to stay current means again, you have to put your team in training. The in-house team could prove a bottleneck in your organization’s progress.

Lack of Specific Technology

Your company can be an IT giant, but when it comes to SEO, a whole different approach and technology is needed. While the in-house digital marketing may be efficient in many ways, the lack of integrated, technology-rich internet marketing applications can cause a problem. They are quite necessary and they do not come cheap. The best solution is to outsource the job to an independent agency as they have the right technology and will not cost you dearly.

It’s Better to Play Safe When You Are New to Digital Marketing

If your company is relatively new to the digital marketing or maybe you are a start-up, it’s better to leave the job to the professional. Starting an in-house digital marketing team at such a nascent stage could be tiresome and there are chances that many things could go wrong. Yet, it is the necessary part in today’s competitive environment. The best thing would be to outsource the job to an expert till the time you gain access to the technology and expertise you need to execute your ideas.

Keeping the aside the argument whether you need to outsource your digital marketing or not, an SEO company can do so much more in less than a half a budget required to establish your own digital marketing. Given the efficiency and professionalism and the cost, outsourcing the job can be the best option for the companies.