Five “Content Marketing” Trends to Watch out in 2017

A new year is here and so are new techniques in the “content marketing” world. We saw some intriguing developments in the last year and this year some trends are going to be essential in reaching the right audience. Here, we present you five content marketing trends that are going to be important in the coming year. You can have a look and get an idea on what to focus in the year 2017 to get the most out of it.

Here are 5 content marketing trends that are going to rule 2017.

Niche Messages:

We have seen a lot of content trends last year and many trends are going to evolve into a much better read. There has been writing that catered to a larger audience (in general), but come 2017, we need to focus more on the niche.

With that being said, scratching the outer surface is now an old technique. To get under the skin, we have to dig deep and get to the core. Previously, there would be blogs saying “What to do for better reach”. Now it has to be replaced by “What to do for better reach in <<Insert a single Social Media platform name>>”. To make it big this year, you need to target the audience by writing more on niche topics.


In the world of content marketing, creativity is the key to unlocking the full potential of the web. This year creativity will reach a new high with visuals taking the high throne. There is a chance to get more engagement in visual content.

Previously, content marketing has all been about the written content like blogs, article, e-books, and sometimes newsletters. This will be always there, but the latest addition of visual information would hold the key to a better 2017. You might consider upgrading your work system to make those high-quality visuals, like infographics.


This year visual content would go up and high above the images and GIFs. Videos are going to be the most important aspect of visual content engagement in 2017. The Social Video Platforms are optimizing their feeds to improve the viewing experience.

Facebook and Snapchat are the top influencers in the social video world now. In fact, Snapchat has gone ahead of Facebook in total video views and it’s seriously time we take both videos and Snapchat into consideration. 74% of all traffic will be video in 2017, according to Syndacast.

Influencer Marketing:

Within the last few months or so, influencer marketing has been doing exceptionally well and this trend might continue through 2017. Most people go for recommendations from influencers (90% would be safe to say). The traditional sources are now a thing of past and people are tapping into their social networks to get proper recommendations for everything.

This is where a genuine influencer can help your brand reach a new high. In the words of Jess Estrada, “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” You need to identify an influencer in your niche and find a way to get them into talks or spend some bucks on buying them. This would make the wind sway in your direction.

Better Writing:

In today’s digital world it has been repeatedly said, “Content is the King” and it will always remain the same way. If you are to find any success in the digital world, you need better writing skills. You need to up your writing skills this year to be on the top of your game.

Writing an engaging copy that would bind your niche audience and deliver them what they want is the way to go. Even if you are writing good, you need to take it a notch higher and write for a distinctive section of the audience. Like every year, genuine niche writing will take over everything else this year.

These are some trends that might rule 2017. Apart from this, you should have a clear strategy for your content marketing team. Once your strategy is clear, you can make sure they follow these trends to get in to make the most out of this year. In conclusion, content is going to be the king like every other year but, you need to enhance your content with visuals and niche writing. The need to make the content more audience specific has never been so high and you need to abide to be at the top of your game. 2017 is going to be a big year if content marketing is considered and you wouldn’t like to be at the same place where you were last year.