Search engine optimization is a never ending process and with each passing day new and innovative methods are being used for earning that “No. 1” position. One of the most talked about SEO practices is the link building. Google considers external links back to a website’s domain as criteria while rating websites. In order to get the website the desired link building, SEO experts go for an aggressive link building campaign. But, again the Google seems to have put an objection to that as well.
The sole motto of the Google is to provide its users with the best and highest quality content web search experience. Successful link building minus the quality will get you nowhere. Instead, it is best to follow the rules and the link building will come naturally.
Here are the 4 fundamental ways to do SEO and you will see the link building fall in line naturally.
High Quality, Optimized Content Will Never Go Out Of Business
No matter how many times the Google changes its algorithms or introduces new programs, the quality content strategy will never fail. Because, it’s the core belief of the Google – it wants to provide the quality content to its users. If you want the No.1 ranking, invest your time and energy in creating original, high quality contents. Whether it’s your home page or service pages, every page needs to have highly informative, accurate contents. Give the visitors what they want and tell them what benefit you can offer them. Make it easy for them to find what they are looking for and list your business name, address, and phone number in the contact page. The idea is loud and clear – the more accurate and the more detailed your content is, the higher will be your ranking.
Strong Social Media Presence – An Elixir Of Life for your business
If there is one place where you can have the desired link sharing, it is the social media. This is a one link building medium that the Google cannot doubt. With so many social media platforms, you can claim your business profile on as many as you want, which will give you the right edge. Social media gives you a golden opportunity to interact with your audiences. You can build contacts, connections, and at the same time you can keep them informed with your company updates, and exclusive offers. Social sharing is the one of the fastest methods of generating links naturally.
Mobile Friendly Website or You Are Doomed To Fail
One of the recent criteria of ranking for the Google is the mobile friendly website. If your website is not mobile friendly, you can forget about getting a decent ranking in the SERPs. Mobile friendly website makes it easier for the users to access them on any device not just on mobile phones. If you want greater visibility, having a mobile friendly website is your ticket. It will make your website load faster, making users like your page better and this will keep the Google happy and so you get the desired ranking.
Keeping your Website Alive
Content optimization is not a onetime thing. To get the better ranking you will need to keep refreshing your website. This doesn’t call for change in your basic website content. Although, website content does need to be changed from time to time, having a blog is the best method to keep your website alive. Regular article or blog post will keep the link alive and add up new information to your website. Regular, upbeat, high quality content will also increase your chances of link building and getting a better ranking.
Link building is an important SEO strategy, which will provide great reward only if it’s done the right way. Do it unethically and Google will see right through it. Following the fundamental methods will ensure you are doing the right thing. At the same time you will be building links the natural way.