4 Content Marketing Trends That will Shine Through 2017

It’s hardly a secret that content marketing is one of the key curves of the digital marketing industry. Good news is that, over the last few years, content has proved to be the most powerful strategy of digital marketing experts and it has undoubtedly paid off quite well to say the least.
The best part about content marketing lies in the fact that, it has taken a massive leap of growth each year with its incredible outcomes. Strategists surely look forward to keep the momentum going even in 2017 and that too with the added tricks.

2017 has already kicked off and experts are ready with their content budget and blueprints to dominate the year like never before. Take a look at some of the finest content trends, leveraging which could ensure prolific returns. So here we go!

1) A Fierce Focus On Mobile

For content marketers, the be all and end all endeavors is to make the website responsive and mobile-friendly. Of course, the basic rule of content marketing is to broaden the reach of the content to the audience across all over. With people being hooked to their smart phones in every now and then, you must reckon to design an infallible online strategy with an engaging content that could create a mark in the mobile marketplace.
What’s important is to ensure that your content proves to be an easy read for the mobile users and navigate in possibly every mobile device that exists. People certainly won’t appreciate to invest time for a page that loads slowly. Therefore you need to be conscious enough to feed the mobile users the content that could involve them without any additional fuss.

2) Content With An Interactive Effect

In this fast pace world, no one is willing to spend their time, energy and of course attention on anything that they find tedious in the slightest manner. Hence content marketers need to up their game to capture the attention of the audience in the most unique and valuable creative methods. No wonder, interactive content can turn out to be an impeccable tactic, which could enhance the brand value with complete ease.
As is mentioned by Kissmetrics, interactive content is the most profitable action and has been backed with validated theories.

With interactive content, you can make the reader a part of the content. Using various modes like calculator, configurators and quizzes can grab the interest of the reader quite successfully.

3) Hail Native Advertising

A lot of marketers still fail to implement the idea of native advertising, however executing it in the comprehensive manner can boost up the brand incredibly.

Native advertising may just look like a simple editorial in the first glance, but it could actually create a lot of effect as it does not disrupt the user experience and with an informative content filling in the space, they could pull the audience and engage them a lot more than the content of other types. The fact is, through native advertising, brands can use their storytelling skill and build effortless connect with the audience. 2017 may just witness the rise of native advertising as compared to the previous years.

4) Live Streaming Video – A Real Game Winner

You could just be a startup or a consultant; live streaming videos are the best to bet on. They offer a golden opportunity to have interaction with your audience in quite a relevant way.

When it comes to the live streaming videos, they are pretty accommodating for creating content sans any stress of additional cost with video production. Of late live streaming videos have been a widely accepted plan by the content marketers for its ability to achieve higher conversion, awareness, and engagement among the viewers.

The Concluding Point

So, all you content marketers out there, get ready to rule the content marketing periphery by adopting the above mentioned trends. Rest assured they would unquestionably give you a chance to keep your audience’s attention intact. Note: dabble in a few rather than trying your hand at all from the beginning.

Five “Content Marketing” Trends to Watch out in 2017

A new year is here and so are new techniques in the “content marketing” world. We saw some intriguing developments in the last year and this year some trends are going to be essential in reaching the right audience. Here, we present you five content marketing trends that are going to be important in the coming year. You can have a look and get an idea on what to focus in the year 2017 to get the most out of it.

Here are 5 content marketing trends that are going to rule 2017.

Niche Messages:

We have seen a lot of content trends last year and many trends are going to evolve into a much better read. There has been writing that catered to a larger audience (in general), but come 2017, we need to focus more on the niche.

With that being said, scratching the outer surface is now an old technique. To get under the skin, we have to dig deep and get to the core. Previously, there would be blogs saying “What to do for better reach”. Now it has to be replaced by “What to do for better reach in <<Insert a single Social Media platform name>>”. To make it big this year, you need to target the audience by writing more on niche topics.

 Creativity:

In the world of content marketing, creativity is the key to unlocking the full potential of the web. This year creativity will reach a new high with visuals taking the high throne. There is a chance to get more engagement in visual content.

Previously, content marketing has all been about the written content like blogs, article, e-books, and sometimes newsletters. This will be always there, but the latest addition of visual information would hold the key to a better 2017. You might consider upgrading your work system to make those high-quality visuals, like infographics.

Videos:

This year visual content would go up and high above the images and GIFs. Videos are going to be the most important aspect of visual content engagement in 2017. The Social Video Platforms are optimizing their feeds to improve the viewing experience.

Facebook and Snapchat are the top influencers in the social video world now. In fact, Snapchat has gone ahead of Facebook in total video views and it’s seriously time we take both videos and Snapchat into consideration. 74% of all traffic will be video in 2017, according to Syndacast.

Influencer Marketing:

Within the last few months or so, influencer marketing has been doing exceptionally well and this trend might continue through 2017. Most people go for recommendations from influencers (90% would be safe to say). The traditional sources are now a thing of past and people are tapping into their social networks to get proper recommendations for everything.

This is where a genuine influencer can help your brand reach a new high. In the words of Jess Estrada, “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” You need to identify an influencer in your niche and find a way to get them into talks or spend some bucks on buying them. This would make the wind sway in your direction.

Better Writing:

In today’s digital world it has been repeatedly said, “Content is the King” and it will always remain the same way. If you are to find any success in the digital world, you need better writing skills. You need to up your writing skills this year to be on the top of your game.

Writing an engaging copy that would bind your niche audience and deliver them what they want is the way to go. Even if you are writing good, you need to take it a notch higher and write for a distinctive section of the audience. Like every year, genuine niche writing will take over everything else this year.

These are some trends that might rule 2017. Apart from this, you should have a clear strategy for your content marketing team. Once your strategy is clear, you can make sure they follow these trends to get in to make the most out of this year. In conclusion, content is going to be the king like every other year but, you need to enhance your content with visuals and niche writing. The need to make the content more audience specific has never been so high and you need to abide to be at the top of your game. 2017 is going to be a big year if content marketing is considered and you wouldn’t like to be at the same place where you were last year.

How To Craft Content For SEO

No matter how much cliched it sounds but the fact is Content is the king in the world of Search Engine Optimization (SEO) and it is the sole aspect which can do wonders if composed perfectly.

Thought there are many factors, the content is one of the primary factors which the search engines take into consideration while deciding the rank of the website in the SERPs. At the same time content plays as that medium that engages the visitors with the website.

And there are many factors which contribute to make the content interesting and engaging that eventually makes it relevant enough for the search engines to rank it better.
Let’s discuss further… Here are tips on how to write content for your website that will bring you best SEO practices

  • Significance of the keywords Density: Keywords are the most important factor in content. It is the keywords which help to generate traffic for the website through different search engines. There will be several other sites attempting to rank for the same keyword. To combat with the competition, one needs to pay attention to the density of the keyword in a proper manner. It is better not to go overboard in the density part. Incorporating a particular keyword umpteen times to draw the attention of search engines will not last for long. Some writers chase the keyword in every sentence and compose the words to include the keyword deliberately. Rather it is advisable to add the keywords in a natural way, synonyms also plays a big role in the composition of content for search engines.

  • Keep it original: Creating original content certainly demands lot of focus and creativity but there is not even slightest of doubt in the fact; original contents always acquire a good rank in SERPs. If your content is a copy version of the some other content, you can be relegated as the second source and hence will never rank.

  • Uniqueness is the key: exploring ideas with a particular keyword can also make your content stand out amidst the crowd of same keywords. A uniquely written content soon escalates to a higher ranking in the search engine result page.

  • Write a catchy title: A catchy title is also a very significant aspect, which should not be overlooked at all. A catchy title helps to build interest for a click. Make sure to include the keyword in the title. A reader should be able to get an idea about the subject matter it deals with from the title itself. Moreover the title should have that connectivity factor; it should be interesting enough to make that connect with the readers in a minute. A clear and short title with keywords in it plays a great role to generate traffic in a big way.

  • Make a list: Listing makes the content scan easily. Generally readers tend to check the bullet list before diving into the content. As far as the search engine is concerned, it also gives a value to the heading and sub-heading (h1 h2 h3…) lists. At the same time using list offers an easy-to-read content and reader’s engagement.

  • Meta description matters: Get rid of the notion that Meta description does not hold any significance. On the contrary, Meta description matters a lot to bring clicks in huge numbers. Basically Meta description gives an idea about the information lying inside the page in the SERP. Its sole aim is to convince the searcher for a click. An effectively written Meta description can certainly be quite useful.

Follow the above mentioned pointers to create an effective content for SEO.

Find out the importance of Content marketing

Content marketing has emerged to be the most pivotal form of marketing for any business. And the significance of content can be determined from the fact that; it has always been considered as the king in the digital marketing format. Content marketing has brought a huge transformation in the way communication between the companies and the customers are taking place in today’s time.

Gone are the days, when entrepreneurs used to take the help of newspapers, broadcasting and radio to promote their products or business. With the revolution of technology the method of marketing also transformed with time and today; it can be said there is no marketing like content marketing.

So, let’s figure out in this article, why content marketing is an important form of marketing. Read on …

Build a loyal customer base :

For any company, having a strong loyal customer base holds the prime importance and this is what content marketing serves with an ease. An informative and engaging content helps to connect well with the people and creates a sense of interest among all. Moreover, content marketing is not an in-your-face kind of marketing rather it s a sophisticated and modern style of marketing which helps to keep the customer’s attention intact through an interesting content. And furthermore helps to build a community of loyal customers for the company.

Boost Seo ranking:

The significance of content marketing can be gauged from the impact it has on the Seo ranking. Well composed quality content on your product can generate an extremely positive outcome by driving traffic thereby giving a boost in the Seo ranking. A relevant write-up with a good choice of words makes an interesting read so, make sure the content, whether for article, blog or social media should use the right kind of language and does not try to impress with the jargons.

Offers instant feedback:

The best aspect about content marketing is the instant feedback that it gets. It basically paves the way to know about the needs and demands of your customers. Content marketing gives a chance to be aware about the thoughts and views of the customers thereby it makes you analyze the feedback and work according to that.

Makes a brand:

One of the main aspects of content marketing, which can immensely bring glory to your company and product, is the fact that; it is capable to build your company as a brand. Remember, not every product is a brand, it takes a lot of time to make your company a brand but with the help of content marketing, you can easily fulfill this ambition. Content makes your company and product recognizable and create awareness about your work thereby it gives your company immense repute.

Avail various modes for content marketing:

There are several mediums through which, you can promote your venture with the help of content marketing. Be it the social media profiles like Facebook, twitter or g+ or for that matter through blogs and articles, content marketing has got a great scope in all these mediums to leave an impact on its customer.

Adopt Professional approach:

Content should be crafted in a professional manner and follow all the rules of search engine optimization. The best possible way for effective content marketing would be to hire a professional Seo company. The experienced and professional companies have their own in-house content writer, who knows their work quite well.

Adopt content marketing to boost up the growth of your venture.