The debate is still on, whether to outsource the digital marketing to an SEO agency or not. While there are plenty of articles and blogs available on the internet on “how to do SEO easily”, it still doesn’t cover the wider aspect of the SEO strategy. Digital marketing is an important aspect of any company’s strategy to reach a wider spectrum of its audiences. For an impactful SEO strategy, you need an expert team, which your in-house digital marketing department may be lacking.
You may realize in the long run why your digital marketing efforts failed despite doing everything right or that’s what you thought. There are many reasons for this failure and these are the reasons why you should consider switching to a more professional service.
Going In-house Could be Expensive
How much can putting together a decent digital marketing team can cost? A lot actually, even more than your entire campaign budget. One of the key reasons for the failure of an in-house digital marketing campaign is that it goes out of budget. Imagine paying the team, which consists of web designers, developers, marketing managers and other high profiles. The team doesn’t come cheap and given the fact that some of the jobs may be out of their knowledge range, you will still have to pay an external agency for that service. On the other hand, outsourcing the job will take off the financial burden of running such a large team to great extent.
Knowledge of digital marketing is not absolute and needs to be regularly updated. And, no one can claim of knowing everything on their own. The limitations of the knowledge, say your web designer couldn’t do certain job; this will again put your campaign on a back seat. What do you do then? Your team will have to get the work done from some external source and again you will have to pay for it. The digital world is moving faster than the minute hand in your watch and to stay current means again, you have to put your team in training. The in-house team could prove a bottleneck in your organization’s progress.
Lack of Specific Technology
Your company can be an IT giant, but when it comes to SEO, a whole different approach and technology is needed. While the in-house digital marketing may be efficient in many ways, the lack of integrated, technology-rich internet marketing applications can cause a problem. They are quite necessary and they do not come cheap. The best solution is to outsource the job to an independent agency as they have the right technology and will not cost you dearly.
It’s Better to Play Safe When You Are New to Digital Marketing
If your company is relatively new to the digital marketing or maybe you are a start-up, it’s better to leave the job to the professional. Starting an in-house digital marketing team at such a nascent stage could be tiresome and there are chances that many things could go wrong. Yet, it is the necessary part in today’s competitive environment. The best thing would be to outsource the job to an expert till the time you gain access to the technology and expertise you need to execute your ideas.
Keeping the aside the argument whether you need to outsource your digital marketing or not, an SEO company can do so much more in less than a half a budget required to establish your own digital marketing. Given the efficiency and professionalism and the cost, outsourcing the job can be the best option for the companies.