Five SEO Techniques That You Should Avoid Using

Each new Google update comes with a surprise in the online world. There are loads of cases where the Search Engine Optimization techniques, once considered essential were turned into ineffective by Google algorithm update. It gives you the lesson to keep away from out dated SEO techniques. If you wish to know which SEO techniques you should avoid using now, then here are few suggestions that will help you in this regard.

Keyword Stuffing

In earlier times, keyword stuffing earned you first page ranking in search engines. Now, the scenario is completely different. Now, popular search engines like Google is putting emphasis on providing high quality contents to its users.

Google would by no means overlook such practices which are mean exclusively for ranking. Google wants to see natural content with the perfect keyword density. So, you need to put your focus on the users instead of ranking. If you follow this practice then your ranking will automatically improve.

Anchor Text Overload

You need to select the anchor-text or linking when you leave a back link on another site. You could be able to make your anchor text the keyword you wish to rank for, if this would be few years prior to. It is observable to the search engines that you are manually constructing links to control your positions, if you practice this nowadays. Therefore, you should use a mixture of link or anchor text now, or you will be punished.

Cloaking

Cloaking is another Search Engine Optimization technique that you should avoid using. Cloaking comprises the strategies intended for misleading search engines. Compared to what users see, it cites showing the search engines different content. Never use cloaking with the only aim of misleading search engines, or you will wind up getting penalized.

Guest Blogging on Unrelated Sites

It is a thing of the past to use guest blogging exclusively as a way to build links. Avoid submitting guest posts to random sites. If the site is not relevant to your visitors then it can be harmful for your website ranking and your brand as a whole and waste your time as well. For best results, your guest posts should add value for the people reading them, be of high quality and be relevant to you.

Mass Article Submissions

Gone are those days when mass article submission used to contributed to SERP and earn you link juice. This technique is long gone because the back links are worthless. So, now avoid doing article spamming. Even though, manual submission might still work, don’t too much depend on it.

“Mobile-Friendly Ranking” – Another New Google Update Coming on April 21

On April 21 you may find it harder to rank in Google’s mobile search results if you don’t have a responsive or mobile friendly website. This is because from April 21 Google is making major updates that will affect those website rankings which are not mobile friendly or responsive.

What is Changing?

Usually the mobile rankings for a website were tied to the ranking strength of the desktop site prior to this. You usually ranked well on the mobile SERP as well if you ranked well on the desktop SERP. Google has briefly provided the information, though, that the mobile responsiveness of your website could impact your organic rankings. Definitively this is Google following through with that promise.

On April 21, we can presume that mobile friendly websites will see a remarkable boost up in rankings, especially in spaces where their competition has not taken the time to get their “mobile houses” in order and do not enjoy the mobile-friendly distinction.

Note that the mobile-friendly update only affects mobile search results i.e., searches from tablets and smart phones not searches conducted on a laptop or desktop computer.

This change will have a significant impact in Google’s search results and will affect mobile searches in all languages globally. As a result, users will find it easier to get relevant and high quality search results that are optimized for their devices.

How to Check If Your Website is Mobile Search Friendly?

Check out Google’s guide to mobile-friendly sites to get help with making a mobile-friendly site. By using the following tools you can get ready for this change to see how Googlebot views your pages if you are a webmaster:

  • You can use the Mobile-Friendly Test if you want to test a few pages.
  • To get a full list of mobile usability issues across your site, by using the Mobile Usability Report you can use your Webmaster Tools account if you have a site.

In an attempt to help manipulate mobile users toward a better mobile experience, Google has already been annotating mobile-friendly pages for searchers.

On April 21, the annotation will become part of the ranking algorithm, influencing the order of search results straightforwardly. In Google’s language, the change will have a major impact on search results for mobile searchers.

In addition, Google also said it will begin taking advantage of its efforts with deep-linking technology to begin to surface information from mobile apps higher in its search results. That means developers who implement these links in their apps allow Google to index their apps in a similar way as it does websites today.

How To Craft Content For SEO

No matter how much cliched it sounds but the fact is Content is the king in the world of Search Engine Optimization (SEO) and it is the sole aspect which can do wonders if composed perfectly.

Thought there are many factors, the content is one of the primary factors which the search engines take into consideration while deciding the rank of the website in the SERPs. At the same time content plays as that medium that engages the visitors with the website.

And there are many factors which contribute to make the content interesting and engaging that eventually makes it relevant enough for the search engines to rank it better.
Let’s discuss further… Here are tips on how to write content for your website that will bring you best SEO practices

  • Significance of the keywords Density: Keywords are the most important factor in content. It is the keywords which help to generate traffic for the website through different search engines. There will be several other sites attempting to rank for the same keyword. To combat with the competition, one needs to pay attention to the density of the keyword in a proper manner. It is better not to go overboard in the density part. Incorporating a particular keyword umpteen times to draw the attention of search engines will not last for long. Some writers chase the keyword in every sentence and compose the words to include the keyword deliberately. Rather it is advisable to add the keywords in a natural way, synonyms also plays a big role in the composition of content for search engines.

  • Keep it original: Creating original content certainly demands lot of focus and creativity but there is not even slightest of doubt in the fact; original contents always acquire a good rank in SERPs. If your content is a copy version of the some other content, you can be relegated as the second source and hence will never rank.

  • Uniqueness is the key: exploring ideas with a particular keyword can also make your content stand out amidst the crowd of same keywords. A uniquely written content soon escalates to a higher ranking in the search engine result page.

  • Write a catchy title: A catchy title is also a very significant aspect, which should not be overlooked at all. A catchy title helps to build interest for a click. Make sure to include the keyword in the title. A reader should be able to get an idea about the subject matter it deals with from the title itself. Moreover the title should have that connectivity factor; it should be interesting enough to make that connect with the readers in a minute. A clear and short title with keywords in it plays a great role to generate traffic in a big way.

  • Make a list: Listing makes the content scan easily. Generally readers tend to check the bullet list before diving into the content. As far as the search engine is concerned, it also gives a value to the heading and sub-heading (h1 h2 h3…) lists. At the same time using list offers an easy-to-read content and reader’s engagement.

  • Meta description matters: Get rid of the notion that Meta description does not hold any significance. On the contrary, Meta description matters a lot to bring clicks in huge numbers. Basically Meta description gives an idea about the information lying inside the page in the SERP. Its sole aim is to convince the searcher for a click. An effectively written Meta description can certainly be quite useful.

Follow the above mentioned pointers to create an effective content for SEO.