In 2014, Google made a total of 13 most important changes to their ranking algorithm, and in the near future there are undoubtedly dozens more to come. One or more of these minute changes could make a massive impact on your SEO tactic. However, there are a few strategies that will certainly work this year.
Let’s take a look at SEO tips that will help you yield the desired results.
Optimize Your Mobile Strategy
Now, the Internet is becoming more mobile. People are making purchases, communicating on social networks and searching information on their smart phones and tablets. For enhancing your mobile marketing strategy you should implement a mobile version of your site and develop your own separate tactic. Bear in mind that Google mobile search results now vary from desktop search results. Furthermore, it is predictable from the trends that the traffic generated through mobile devices will exceed that of desktops and laptops. You are very late to the party if your website is not already mobile-friendly.
As search functionalities are becoming more complicated more focus will be given on personalization. The search results will currently count on psychographic, demographical and geographical data collected from the individual’s previous use. That’s why in the search engine optimization, customization will be a significant aspect.
More Focus on Social Media
A strong social media presence is necessary. Do not waste time if your company did not entirely clinch social media portals last year. Make sure, on various social networks, your company name and brand finds its forte. Pinterest, Google+, Twitter, Facebook all worth your consideration, because each of these social media platforms are competent of reaching a vital section of your target demographic in different, yet very successful ways. Staying dynamic on social media allows you to relate with your customers on a more personal level. This way you can keep your customers updated about the latest happenings and consequently this will help you to generate more leads as well.
Optimize for Various Search Engines
This is almost undoubtedly the year to start optimizing your website for search engines except Google. This is because, Yahoo will now be the default search engine for Firefox as the popular browser kicked Google to the curb. Google’s deal with Apple to be Safari’s default search engine expires in 2015, and both Bing and Yahoo are trying to secure that spot. So, you need to focus on other search engines to get desired result for your SEO effort.